Regine Sixt


About us

The Founder

Es sollte überall auf der Welt eine Freude sein, Kind sein zu dürfen.

— Regine Sixt

“It should be a joy to be a child anywhere in the world”. This is the guiding principle of Regine Sixt, CEO of the Regine Sixt Children's Aid Foundation.

She acts in the Children's Aid Foundation out of the deepest conviction, as has always been the best tradition at SIXT: fast, serious, supportive, selfless and meaningful. Her example is completely inspiring. And her enthusiasm for the worthy cause is contagious.

Regine Sixt is convinced: “There is already a lot of good, if you look closely enough. But the main thing is that you do it. Without letting up, step by step, every day. Here at the Children's Aid Foundation we are already making headway by means of good examples and very specific actions. We invite you to join us and make your contribution to the world!”

As the founder of the foundation, she herself devotes a large part of her free time to the good cause - in addition to her numerous commitments in other social institutions and her main commitment as Senior Executive Vice President International Marketing & Relationship Marketing at Sixt SE, where she is responsible, for example, for the design development of the SIXT uniforms and the Group's corporate design. As a multiple award-winning "Business Woman of the Year", she is also active in many international organizations and associations. For example, she is Honorary Consul General of Barbados in Germany, Senator H.C. of the German Association of Small and Medium-Sized Enterprises (BVMW) and Senator of the European Business Senate.

RS Portrait


Among other things:

Certificate of Honour Peres Center for Peace

Jaffa, Israel

World Traveler Award

Europe's Corporate Social Responsibility Award 2022/2024

EAGLE Award für Menschlichkeit und soziales Engagement

Bad Griesbach, 2019

Seven Stars International Charity Award

Grece, 2019

Prize of Honour

Business Women’s Society, München 2018

Hall of Fame

Manager Magazin, Frankfurt

Jubiläumsstern des Jahres

Abendzeitung München, 2018

Woman Entrepreneur of the Year

FCEM, Rome, 2017

Silver Crown of Merit (SCM), Order of Barbados

Barbados, 2017

Bayerische Verfassungsmedaille

Grand Prix de la Rallye VdeV, München 2017

Silver Award

British Travel Awards, 2016

Verdienstkreuz Pro Merito Meltensi mit Krone des Souveränen Malteserordens

Malta, 2016

APG „Woman of the year“ of APG The Network for Airline Services

Monte Carlo, 2016

Prix „The Best“ of Massimo Gargia

Paris, 2015

Media Persönlichkeit des Jahres

Deutscher Mediapreis, 2015


Awarded by the Support association of the Sophie-Scholl School Wetterau, 2015

Theodor-Lessing-Preis der Deutsch-Israelischen Gesellschaft

Leipzig 2015

EY – Entrepreneur of the Year

Presented by Ernst & Young, Berlin

Woman of the Year

WIZO, Tel Aviv 2015

Victress Lifetime Achievement Award of the Victress Initiative e.V.

Berlin 2015

Business & Charity Award at the 4th International Economic Forum

Presented by Frederik Willem de Klerk, Nobel prize winner, Baden-Baden 2014

Citizen of the World

Hadassah International and Hadassah Medical Organisation 2014

Scopus Award

Hebrew University of Jerusalem, Israel 2014

Family Business Handelsblatt Hall of Fame

Frankfurt 2014

Duke of Edinburgh‘s Award


Münchener Marketingpreis

Marketing Club Munich, 2014

Diplome d’Honneur

Les Clefs d’Or, Paris 2014

Medal for special services to Bavaria in a united Europe

Freistaat Bayern, 2014

“Goldene Victoria” for integration

Deutschland Stiftung Integration, 2013

Woman Entrepreneur of the World Award

Marrakech, 2013

Charity Award

Mille Miglia, Brescia 2013

Business Traveller Charity Award

Frankfurt 2013

Service-Champion als Office-Dienstleister

Wiesbaden 2013

World’s Leading Innovative Marketing

World Travel Awards, München 2012

Travel Hall of Fame

Travel Industry Club, 2011

Le grand prix de la carte de Paris contre le cancer

l’association pour la vie espoir contre le cancer (AVEC), 2011

Bavarian Order of Merit

Awarded by the Bavarian Minister President, 2011

Woman of the Year

World Travel Award 2010/2011

Bavarian State Medal for Social Merit

Awarded by the Bavarian State Ministry of Labour and Social Affairs, Family and Women, 2010

Citizen of the World

Hadassah International, 2009

Das Goldene Stadttor (Tourism Multimedia Award)

2018 Image film 1st prize
2017 Brand Film 1. prize
2016 Image film 1st prize
2015 Image trailer 1st prize
2011 - 2014 other prizes