Regine Sixt


About us

The Founder

If we want to achieve true peace in the world, we have to start with the children of this world.

— Mahatma Ghandi

“It should be a joy to be a child anywhere in the world”. This is the guiding principle of Regine Sixt, CEO of the Regine Sixt Children's Aid Foundation.

She acts in the Children's Aid Foundation out of the deepest conviction, as has always been the best tradition at Sixt: fast, serious, supportive, selfless and meaningful. Her example is completely inspiring. And her enthusiasm for the worthy cause is contagious.

Regine Sixt is convinced: “There is already a lot of good, if you look closely enough. But the main thing is that you do it. Without letting up, step by step, every day. Here at the Children's Aid Foundation we are already making headway by means of good examples and very specific actions. We invite you to join us and make your contribution to the world!”

As founder of the foundation, she herself dedicates a large part of her free time to the good cause in addition to her numerous engagements in other social institutions and her main commitment as Senior Executive Vice President International Marketing & Relationship Marketing at Sixt SE, where she is responsible, for example, for the design development of the Sixt uniforms and the group’s corporate design. As a multi-award winning “Business Woman of the Year”, she also works in many international organisations and associations. Among other things, she is Honorary Consul General of Barbados in Germany, Senator of the German Association for Small and Medium-sized Businesses (BVMW) and Senator of the European Economic Senate.

Portrait Regine Sixt


Among other things:

Seven Stars International Charity Award

Grece, 2019

EAGLE Award for humanity and social commitment

Bad Griesbach, 2019

Prize of Honour

Business Women’s Society, München 2018

Hall of Fame

Manager Magazin, 2018

Jubiläumsstern des Jahres

Abendzeitung München, 2018

Woman Entrepreneur of the Year

FCEM, Rome, 2017

Silver Crown of Merit (SCM), Order of Barbados

Barbados, 2017

Bayerische Verfassungsmedaille

2017 Grand Prix de la Rallye VdeV

Silver Award

British Travel Awards, 2016

Verdienstkreuz Pro Merito Meltensi mit Krone des Souveränen Malteserordens

Malta, 2016

Certificate of Honour Peres Center for Peace

Jaffa, Israel

APG „Woman of the year“ of APG The Network for Airline Services

Monte Carlo, 2016

Prix „The Best“ of Massimo Gargia

Paris, 2015

Media Persönlichkeit des Jahres

Deutscher Mediapreis 2015


Awarded by the Support association of the Sophie-Scholl School Wetterau, 2015

Theodor-Lessing-Preis der Deutsch-Israelischen Gesellschaft

Leipzig 2015

EY – Entrepreneur of the Year

Presented by Ernst & Young, Berlin, 2015

Woman of the Year

WIZO, Tel Aviv 2015

Victress Lifetime Achievement Award of the Victress Initiative e.V.

Berlin 2015

2015 Business & Charity Award at the 4th International Economic Forum

Presented by Frederik Willem de Klerk, Nobel prize winner, Baden-Baden 2014

Citizen of the world

Hadassah International and Hadassah Medical Organisation 2014

Scopus Award

Hebrew University of Jerusalem, Israel 2014

Family Business Handelsblatt Hall of Fame


Duke of Edinburgh‘s Award


Münchener Marketingpreis

Marketing Club Munich, 2014

Diplome d’Honneur

Les Clefs d’Or, Paris 2014

Medal for special services to Bavaria in a united Europe

Freistaat Bayern, 2014

“Goldene Victoria” for integration

Deutschland Stiftung Integration, 2013

Woman Entrepreneur of the World Award

Marrakech, 2013

Charity Award

Mille Miglia, Brescia 2013

Business Traveller Charity Award

Frankfurt 2013

Service-Champion als Office-Dienstleister

Wiesbaden 2013

World’s Leading Innovative Marketing

World Travel Awards, München 2012

Das Goldene Stadttor (Tourism Multimedia Award)

2018 Image film 1st prize
2017 Brand Film 1. prize
2016 Image film 1st prize
2015 Image trailer 1st prize
2011 - 2014 other prizes

Travel Hall of Fame

Travel Industry Club, 2011

Le grand prix de la carte de Paris contre le cancer

l’association pour la vie espoir contre le cancer (AVEC), 2011

Bavarian Order of Merit

Awarded by the Bavarian Minister President, 2011

Woman of the Year

World Travel Award 2010/2011

Bavarian State Medal for Social Merit

Awarded by the Bavarian State Ministry of Labour and Social Affairs, Family and Women, 2010

Citizen of the World

Hadassah International, 2009